After gaining over 3million followers in its spring 2015 campaign casting Justin Bieber (alongside Lara Stone), American brand Calvin Klien, is clearly going ahead with this strategy, as it has chosen the very social media-savvy Kendall Jenner as the face of its new Calvin Klein Jeans Denim Series, a limited-edition line of athletic,logo-driven pieces that will make its debut at Opening Ceremony.
19-year-old Kendall was an active participant in the brand's wildly successful #mycalvins social media campaign, where she posted selfies in bed wearing nothing but — you guessed it — her Calvins.
When Kendall shares the #mycalvins hashtag and news of her latest campaign with her 21.8 million followers, we are sure there'll be steaming buzzes on social media.
The campaign was shot by legendary photographer Alasdair McLellan and styled by Melanie Ward...
Check campaign photos...
No comments:
Post a Comment